Learn more about the FloraCraft story, including our latest news and blogs.
July 1, 2019
Move To Vertical Integration Also Reduces Company’s Carbon Footprint FloraCraft® announced today that it will produce its floral and craft foams in-house, ultimately protecting Michigan manufacturing jobs while reducing its carbon footprint. After more than four decades of utilizing an outside supplier, the Ludington-based manufacturer has made a significant capital investment that will allow its […]
June 13, 2019
For its execution of announcing a monumental gift to its employees, FloraCraft® and its communication partner Sabo PR won a gold award from the West Michigan Chapter of the Public Relations Society of America. In December 2018, FloraCraft Chairman Lee Schoenherr surprised the manufacturer’s 200 employees by announcing he would give nearly $4 million as […]
May 9, 2019
FloraCraft® was recently honored as “Business of the Year” by the Ludington & Scottville Area Chamber of Commerce during its annual dinner on May 4. The company was nominated for its success in producing its own extruded polystyrene, or XPS foam, as well as its contributions to the community. This past December, company owner and […]
December 21, 2018
Family-owned Business Announces their Wall of Fame Inductees for 2018 FloraCraft®, the world’s leading manufacturer of foam floral and craft products, is recognizing its 2018 inductees into their FloraCraft Wall of Fame. These loyal, passionate and devoted employees are Mr. Gary Smith and Mr. Alfonzo Padron. The FloraCraft Wall of Fame is dedicated to recognizing […]
December 17, 2018
Cash Bonuses, Retirement Contributions Showcase Appreciation for Dedication, Hard Work The 200 employees of FloraCraft received an unexpected surprise in their Christmas stockings during Friday’s holiday lunch as company owner and Chairman Lee Schoenherr announced plans to share nearly $4 million with full-time members of his team. Each gift will be based on longevity of […]
December 10, 2018
This holiday season, FloraCraft® and The Hershey’s KISSES Company have partnered to create a new family traditions through an array of holiday-inspired foam starter kits. For years, consumers have used Hershey’s KISSES and FloraCraft foam to make their own projects. FloraCraft jumped on the opportunity to take this inspiration one step further by creating design […]
June 15, 2018
After three months with FloraCraft®, the manufacturer announced that Willie Reed has been promoted to director of national accounts. In this position, Reed will oversee the development and management of the companies grocery, drug, home centers, floral wholesale and floral retail business channels, as well as new channels and business development. Reed joined the FloraCraft […]
June 1, 2018
FloraCraft® announced that industry veteran Brent Powell will become its new vice president of business development. In his new position, Powell will lead current and ongoing business development with WalmartÒ and Sam’s ClubÒ. He will lead all elements of consumer insights, category management, product marketing and new business development. An 18-year veteran of Wilton Brands, […]
December 1, 2017
FloraCraft , the world’s leading manufacturer of foam products, announced today that Eric Erwin will be its new president and CEO. Succeeding long-time president and CEO Jim Scatena who retired this past spring, Erwin will be responsible for leading the day-to-day operations of the company. In his new role, he will continue to play a […]
May 8, 2017
FloraCraft®, the world’s leading fabricator and supplier of foam products for the craft, floral, display and special events industries, today announced the retirement of Jim Scatena as President and CEO after nearly 20 years at the helm. Scatena led FloraCraft’s strong growth to become one of Western Michigan’s premier manufacturing and marketing companies, as well […]
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